The Enterprise Transformation Catalyzer
The Living Compass for Enterprise Transformation
What if we see brands as game changers for the world and society, then Brand Positioning is the idea and action they commit to bring to life for the world and society.
How is Brand Positioning different from Business Positioning?
A Brand Positioning differs from a Business Positioning that defines/answer the question of
- Who are my customers?
- What is my price positioning?
- How do I compete in the market?