LabTech Ventures

We use technology to evolve brand thinking, not replace it.

Our Latest Insights

What is Brand Tech?

LabTech Ventures is the technology incubation and investment arm of the Labbrand Group.

Our mission is to develop and implement the next generation of brand technology solutions.

Our Thesis

MARTECH and ADTECH have enabled brands to be ultra targeted and efficient in their use of digital channels. They have also commoditized the brands and eroded the value, stripping them of the differentiation, relevancy and humanity.

We are reaching a new Inflexion point.

ADTECH & MARTECH

Deterministic, algorythmic efficiency

  • Ad investment
  • Channel management
  • Channel and customer data

BRANDTECH

Influence and humanity at scale

  • Culture
  • Creativity
  • Experience

How we bring about the next generation of
BrandTech solutions.

Throughout time, markets and technology eras; building great brands has always relied on 3 pillars linked by a common thread.

Status Co

BrandTech Enabled Evolution

PEOPLE INSPIRATION &
EMPOWERMENT

  • Skill based HR management
  • Online workshops and SOP
  • Vertical management
  • Standardized training
  • Online communication
  • Performance trasking and reporting

TECHNOLOGY INNOVATION AS ENABLER

  • Culture based HR management
  • Individualized development
  • Immersive training
  • Online collective ideation
  • Brand co-ownership and management

HUMANITY AS THREAD

CREATIVE
INNOVATION

  • Visual assets storage and management
  • Template based design tools
  • Asset re-formatting automation
  • Brand guidelines comformity monitoring

TECHNOLOGY INNOVATION AS ENABLER

  • AI assisted creative ideation
  • Multi-format original content creation
  • Distributed creativity
  • Digital craftsmanship
  • Diverse beauty at scale

HUMANITY AS THREAD

MEMORABLE
EXPERIENCES

  • Text, image and video content based digital experiences
  • Small scale immersive creative tech experiences
  • Digital overlay on physical content
  • Basic interactivity

TECHNOLOGY INNOVATION AS ENABLER

  • Immersive digital experiences, experiential commerce and services at scale
  • Responsive, personalized, evolutive experiences
  • Multi-sensorial experiences Offline/online environments merging
  • Human/virtual merging
  • Rich interactivity

HUMANITY AS THREAD

We combine investment and service to fully achieve the potential of Digital Brand Evolution.

Strategic
Partnership

We work with leading solution providers to develop new project opportunities and deliver integrated brand building and management solutions to Labbrand Group clients.

Strategic
Investment

We invest in startups with established traction and actively support them on client scaling and product iteration.

Incubation and
Acceleration

We accompany high potential early stage startups in their journey to product market fit and early growth.

Client
Integration

We accompany brands on their BrandTech transformation by recommending and integrating the right solutions.

Do you have a solution to pitch or to recommend?

Are you looking to tap the economic and human potential of Brand Tech?