LabTech
Ventures
We use technology to evolve brand thinking, not replace it.
LabTech Ventures is the Technology Incubation and Investment Arm of the Labbrand Group.
Our mission is to develop and implement the next generation of brand technology solutions.
Our Thesis
MARTECH and ADTECH have enabled brands to be ultra targeted and efficient in their use of digital channels. They have also commoditized the brands and eroded the value, stripping them of the differentiation, relevancy and humanity.
We are Reaching a New Inflexion Point.
ADTECH & MARTECH
Deterministic, algorythmic efficiency
- Ad investment
- Channel management
- Channel and customer data
BRANDTECH
Influence and humanity at scale
- Culture
- Creativity
- Experience
How We Bring About the Next Generation of Brand Technology Solutions
Throughout time, markets and technology eras; building great brands has always relied on 3 pillars linked by a common thread.
Status Co
BrandTech Enabled Evolution
PEOPLE INSPIRATION &
EMPOWERMENT
Skill based HR management
Online workshops and SOP
Vertical management
Standardized training
Online communication
Performance trasking and reporting
TECHNOLOGY INNOVATION AS ENABLER
Culture based HR management
Individualized development
Immersive training
Online collective ideation
Brand co-ownership and management
HUMANITY AS THREAD
CREATIVE
INNOVATION
Visual assets storage and management
Template based design tools
Asset re-formatting automation
Brand guidelines comformity monitoring
TECHNOLOGY INNOVATION AS ENABLER
Visual assets storage and management
Template based design tools
Asset re-formatting automation
Brand guidelines comformity monitoring
HUMANITY AS THREAD
MEMORABLE
EXPERIENCES
Text, image and video content based digital experiences
Small scale immersive creative tech experiences
Digital overlay on physical content
Basic interactivity
TECHNOLOGY INNOVATION AS ENABLER
Immersive digital experiences, experiential commerce and services at scale
Responsive, personalized, evolutive experiences
Multi-sensorial experiences
Offline/online environments merging
Human/virtual merging
Rich interactivity
HUMANITY AS THREAD
We Combine Investment and Service to Fully Achieve the Potential of Digital Brand Evolution.
Strategic
Partnership
We work with leading solution providers to develop new project opportunities and deliver integrated brand building and management solutions to Labbrand Group clients.
Strategic
Investment
We invest in startups with established traction and actively support them on client scaling and product iteration.
Incubation and
Acceleration
We accompany high potential early stage startups in their journey to product market fit and early growth.
Client
Integration
We accompany brands on their BrandTech transformation by recommending and integrating the right solutions.
Do you have a solution to pitch or to recommend?
Are you looking to tap the economic and human potential of Brand Tech?
