Challenge Skoda is the leading automobile brand under the Volkswagen group. With thousands of stakeholders spreading over hundreds of locations, it was extremely challenging to educate employees in an agile way and guarantee a consistent experience delivered to its customers. Labbrand Group was commissioned to lead a multi-faceted cultural journey guiding every employee at Skoda to understand the brand and manage the experience delivered to their customers.   A simple brand brochure was not able to keep up with the ever-changing market. Therefore, Labbrand Group worked with Skoda and developed an online cross-function brand education platform, a platform that mapped the brand future in the era of the Internet of Things.     Strategy and Solution   At Labbrand Group, we implement branding methods to help companies achieve enterprise transformations. We create value in operational efficiency through the entire organization across different departments Marketing, Sales, Innovation, HR and R&D and more.   To build a strong digital platform for Skoda, Labbrand Group designed and led a series of workshops that involved participants from multiple departments at Skoda, from marketing, retail, to CRM.   Based on the insights collected from the workshop series, we extracted the initial thoughts to be integrated…

Challenge 145 years ago, Fritz Henkel, an entrepreneur, and courageous pioneer at heart revolutionized the everyday life of people. With that, he launched a legacy of care: for his employees, society, and the environment.   Today, Henkel is a diverse team of about 53,000 colleagues worldwide, striving to enrich and improve life every day through its products, services, and solutions. The brand has been actively investing in its employer branding, and has recently embarked on a transformative journey with Labbrand Group holding the shared value of establishing a human enterprise. Labbrand Group is commissioned to refine the overarching employer branding strategy for Henkel.     Strategy and Objective Henkel was seeking for an over-arching employer branding strategy revamp that could guide the roll-out of the Employer Branding program the APAC region for the next 3 years.   Step 1: Immersion Insight and implication based on immersion & desktop research in 3 major aspects:   Business Trends Purpose-driven Engined with agility and initiative Fueled with responsive empathy   Employees’ Needs Flexibility & respect on a personal level Strengthened engagement Continuous learning & constant self-improvement   Industry Benchmark Best EB practices analysis within the industry   Based on the takeaways from the…

Challenge Founded in northern Italy in 1924, Loro Piana produces superlative textiles and luxury goods using the world’s finest, rarest raw materials. The pursuit of excellence has been its mission for six generations. Loro Piana joined the LVMH group at the end of 2013. It reaches customers through a global retail network, on official website and in select specialty stores. Exposed in China’s competitive digital landscape, Loro Piana realized its current omni-brand ecommerce website in China was underperforming – in terms of both sales conversion rate and experience delivery.   Strategy and Solution Since 2019, Labbrand Group’s cross functional team has been stepping in to conduct a series of deep-dive audit into their current website experience to identify opportunities for improvement, which also led to an on-going UI/UX design workstream for both Loro Piana China ecommerce website and WeChat mini-program. Step1: Market Context & Brand Infusion To help Loro Piana discover the opportunities of standing out in the market, Madjor conducted a series of digital experience review of both key competitors and out-of-category leaders to establish a baseline for user expectations when purchasing via a China website. In/out-of-category best practices Typical conversion journey Content Features/functions Services   Step2: Expert Assessment...