Culture at the Heart of Breakthrough Innovation

Labbrand is honored to have won a total of 9 awards at the 2022 Transform Awards Asia, acknowledging our successful collaboration with our esteemed clients on their brand transformation and upgrade journeys.

This year, Labbrand has won 2 Gold, 1 Silver, 4 Bronze and 2 Highly Commended prizes in 9 categories. This has certainly become one of our highlights in 2022, a remarkable achievement on the 17th anniversary of Labbrand, and also an amazing ending for us in 2022.

Established in 2009, the Transform Awards is a celebration of the indispensable talent that exists within the branding sphere. Transform Awards Asia is the only awards programme awarding the best brand work in the region, it recognizes excellence and reward innovation in branding.

2022 Labbrand Award-winning Works

Gold Award

Client: Lanvin Group

Best Brand Evolution (Corporate)Labbrand helped Fosun Fashion Group evolve and elevate its brand to Lanvin Group—and help crystalize its vision and ambition to expand its impact on the global stage by a precise capture of Lanvin Group’s vision and positioning and translate that into a visual system that can speak to audiences around the globe.

Client: Nespresso S.A.

Best Naming Strategy
Labbrand has created the Chinese nicknames for Lattissima One (coffee machine) and 3 capsule coffee product lines, as well as the Chinese name for its new product line Vertuo, to bring the brand closer to target audiences. The resulting names have connected with Chinese audiences and helped to affirm Nespresso’s leadership in the premium coffee market in China.

Silver Award

Client: Lanvin Group

Best Use of a Visual Property
In rebranding from Fosun Fashion Group, Labbrand developed a luxurious, contemporary wordmark for Lanvin Group that lent it an ownable typeface that could be carried through its visual identity. The elegant typography was complemented by strategic research into the industry which helped the new brand make its mark.

Bronze Award

Client: Lanvin Group

Best Use of Typography
Best Implementation of a Brand Development Project
Best Visual Identity from the Retail Sector

By precisely capturing Lanvin Group’s vision and positioning, Labbrand helped Lanvin Group translate them into a visual system that can speak to audiences around the globe.

Client: H&H Group

Best Brand Consolidation
Labbrand defines the holistic approach and direction for evolving Dodie’s all current and future product lines, bringing to life the brand elements of Dodie: Supreme Quality, French Style and Spirit, and Softness to truly connect with the younger generation of moms.

Highly Commended

Client: H&H Group

Best Creative Strategy
By introducing a new visual language and architecture with the IP anchor point of the brand icon Valentin the Rabbit, Labbrand brings to life the brand elements of Dodie: supreme quality, French style and spirit, and softness to truly connect with the younger generation of moms.

Client: CYPHANT GROUP

Best Naming Strategy
Labbrand developed the CYPHANT GROUP name to support the company’s ambition to create a comprehensive science and technology product portfolio.

Labbrand winning at the Transform Awards Asia 2022

About Labbrand

LABBRAND, a Labbrand Group company, is a leading global brand consultancy founded in China in 2005 with offices in Paris, New York, Singapore, and Vancouver.

As your Guiding Partner for Brand Innovations, we offer comprehensive consultancy on naming, branding and Innovations to create and develop impactful brands.

Through seamless coordination of our expertise in insights, strategy, naming and design, we translate brand ideas into impactful identities and experiences that strengthen your brand equity.