As businesses compete for top talent in a fast-paced, ever-changing economy, employer branding and corporate culture have emerged as key drivers of success. Creating a strong employer brand that aligns with a positive corporate culture can attract and retain the best employees, drive innovation, and ultimately lead to sustainable business success.

Pain Point

Employer branding is often overlooked compared to general branding. In the era of remote work and dispersed teams, companies face challenges in effectively communicating their values during recruitment, while candidates increasingly seek authenticity, transparency, and purpose-driven organizations that align with their own values. To address this, companies must prioritize a strong EB that resonates with potential employees and young working teams.

What is Employer Branding?

Employer branding refers to the strategic process of creating and promoting a desirable image of an organization as an employer. It contains the company's values, culture, reputation, and employee value proposition (EVP) to attract, engage, and retain top talent.

Employer Branding answers the 4 questions for my brand：

• Who are we as an employer?  

EB defines and articulates our employer identity, culture, and working environment.  

• What sets us apart from competitors?  

EB showcases the company's unique selling points and differentiators, helping it stand out in the talent market.  

• Why should top talent choose us?  

EB communicates the compelling EVP that outlines the benefits, opportunities, and rewards of working for the organization,

• How do we engage and retain our employees?  

EB engages and retains employees through positive experience, growth opportunities, and competitive rewards.

What’s a good example of Employer Branding?

Henkel, a leading chemical brand, has effectively leveraged employer branding to showcase its commitment to innovation and the tangible benefits it brings to life.  

• Who are we as an employer?  

A transformed B2B brand attracting young talent, aligning with their values, and emphasizing the power of making an impact.

• What sets us apart from competitors?  

Henkel's EB leverages its commercial brand, fostering empathy, and offering exploration opportunities to maximize innovation spirit.

• Why should top talent choose us?

Henkel provides challenging work, professional development, and a supportive culture with 4 Pillars of EVP, unlocking talent potential.

• How do we engage and retain our employees?  

Henkel engages and retains employees through learning opportunities, feedback culture, work-life balance, and competitive compensation.

How can it help with your enterprise transformation and why is it important to your company?  

Employer Branding is a crucial tool for enterprise transformation as it helps attract and retain top talent, enhance reputation, and drive business success.

• It empowers the company to embrace change and adapt to evolving market dynamics.

• It drives innovation and consumer-centricity within the organization.
• It fosters a culture of creativity, collaboration, and continuous improvement.
• It attracts and retains top talent aligned with company values and vision.
• It leads to a motivated and engaged workforce, driving sustainable growth.