Branding Addresses Corporate Challenges that
Catalyze Operation and Transformations
Branding methods are missing from the toolset for the leaders. The gap between current use and understanding of these branding tools and what is needed for the decade
to come is even broader for the branding tools that build company value in knowledge and strategic dimensions.
Branding methods in spotlight
Instead of seeing the challenges a company as unrelated topics and a collection of topics of various
scale to ve addressed, leaders can prioritize them around a set of enterprise-wide transformations